Brand Message
Brand Story | Brand MessageA dynamic creative process where leadership teams engage in discovery that touches all brand “owners,” including customers if desired.
Each step explores and brings to life key story elements that contribute to a compelling Brand Story.
- Brand Story Audit/Inventory
- Competitive Brand Story Landscape
- Brand Values supported by success stories
- Target Personas’ narrative journey to purchase
- Reward Statement offering a desired customer experience
Activating these narrative elements results in distinctive and customer-centric Brand Names, Taglines, and Messaging in both digital and traditional media channels.
By participating in Brand Stories That Work, business leadership and all stakeholders will achieve the following:
- A story-based brand with increased “cut-through” ability to generate top-of-mind awareness, grow topline revenue, and end-run competition
- A brand with a defined character (archetype) and story arc that ends in a customer reward
- Two benchmarks against which to judge all marketing communications: Values (a brand’s heart and soul) and Marketing Communications Strategy (a comprehensive content guide).