Conversion Rate Optimization
CRO | Conversion Rate OptimizationA business framework and process that will help business leaders find what is preventing web site visitors from making a purchase; then, fix it!
Critical steps along the way include the following:
- Define conversion rate optimization success metrics
- Build insight library; establish baseline
- Learn from competition, market, key players
- Create | Prioritize testable hypotheses
- Design | Run AB Split-Tests to increase conversions
- Launch winning pages to website; repeat
- Rigorously apply key insights to all areas of the business; other marketing campaigns
CRO Program | Key Activities (may include)…
- Expert CRO Site Audit
- Heat Map Assessment
- Client and Sales Team Intake Survey
- Customer ‘Deep Dive’ Survey
- CRO Tools Installed
- Google Analytics: Set Up | Verified
- Email Intake Survey | Analysis
- Visitor Pop-Up Poll Questions
- 4 Customer Journey Usability Tests
- Navigation Card Sorting Research
- User Journey Mapping Analysis
By participating in Lead Gen Conversion drilldown, leaders gain the following:
- Frame core growth opportunities for their business over the next six months
- Tactical game plan – Next steps, accountabilities, revenue growth via conversion rate optimization
- Sense of urgency – proactively manage your business to a higher state of performance, profitability and cash-flow